In this initial stage, I analyze your market, your business niche and your most successful competitors to ensure that all further steps of Internet marketing and website creation process are moving in the right direction. Deep market research is a must for successful online business startup; it creates a foundation for better and faster results in organic search positioning and sales as well as defining business models of highest profitability.
Based on Marketing Research I identify primary and secondary goals of Internet Marketing Plan and create an outline. You are presented the copy of this outline which is used for milestone tracking.
Based on information gathered during marketing research and competition analysis I define a keyword theme which serves as a starting point in SEO process. Internet is a very competitive environment and Internet marketing has to be done in stages, rather than spontaneously. At the beginning, I define a special group of keywords that you should be capitalizing on first. I call these keywords a primary keyword group. Defining these groups helps to achieve targeted traffic to your website. Search engines constantly evolve and many of so called traditional ways of keyword optimization are pretty much obsolete. Therefore, I also employ techniques which are based on understanding of natural LCI – Latent Semantic Indexing which in a nutshell mean natural use of language employed by niche experts and this technology is currently being used by major search engines to determine the quality of the content.
Content is a king of the Internet and I help to develop an optimized content for your website. In some cases, my clients write the content themselves and in others I do the writing. Whatever the situation is, prior to publishing your content online, I make sure that it is optimized for search engines. Content development involves meta tag creation and optimization. Important meta tags are the title of the page and the description of the content. Different meta tags have different functions, in essence they provide Search Engines with information about your pages content, but again, the most important part of your web page is a quality content.
Even if your website is highly visible online, it may not perform its best if the interface is not user friendly. This stage of the marketing process is dedicated to a creation of visitor-friendly interface. Website usability includes pages layout, text, navigation, graphics, content management and promotional element emphasis. Well designed website pages always perform better than poorly managed websites under the same web traffic conditions.
After elements of web usability have been defined, I create design proposals and submit them for client’s approval. After the approval I design website pages and populate them with the optimized content. Design includes graphics, logos, photography, online streaming media (animation, slide shows, video and audio), as well as digital publishing in PDF format.
I provide with design and installation of user interface functionality elements which consist of but not limited to database integration, shopping cart, interactive forms, event calendars, blogs, etc. These elements allow your website visitors to benefit from the latest Internet technologies creating interactive experience which in turn engages your website visitors to click that ‘buy’ button.
An important process to ensure the integrity of the website structure and its functionality, it allows to make certain that all pages are searchable and your secure directories are protected.
After design is complete, I publish your website online, test it and submit it to major search engines, ensuring that your pages are indexed by the SEs and monitor your website performance in relation to targeted keywords. I also submit your website to online directories which helps your website visibility. Some of the directories are free and some are fee based. I present you with a list of online directories and you will make a decision whether you would like to enlist in paid directories.
One of the most powerful methods in promoting your website online is link building which means that your site has a viable ratio of incoming links from other websites as well as internal linking between your website pages and also links to other related websites. SEO professionals usually create their own link building strategies based on the knowledge and experience. Not all links are the same, some are more valuable than others and some could be harmful. I concentrate on a quality link building for my clients which results in higher visibility online and elevated website traffic.
PPC or Paid Per Click advertising enables you to attract instant traffic to your website. I consult and assist clients on how to maximize ROI while keeping your marketing budget intact. Search Engine Optimization does not produce instant results; it may take time to get your site to the first page of search engine results under most profitable and therefore most competitive search terms and there are no guarantees. Organic optimization results vary depending on the degree of competition and SEO steps taken. Ultimately, organic traffic is the best, however; online paid advertising can pay off rather quickly. Paid campaigns include keyword research and selection landing page design, campaign monitoring and management.
To increase traffic and to promote reputation of your website, it is highly recommended to publish articles on related topics through online article publishing services. This process includes article writing, of course and online article submission. I advise my clients on how to gain the most from online article publishing and promotion.
Online streaming videos have become one of the favorite tools of SEO professionals. If you have an informative video linked to your website and if this video generates traffic it is likely to become a big boost in promoting your website. I write video scripts for my clients and help with developing an actual presentation. I film the presentation and then I digitally edit the footage to produce high quality high definition (HD) video. I add music, create animation and transitional effects. Once video is produced, I submit it to a number of online video streaming sites such as YouTube and others helping your website promotion.
I also develop video presentation for landing pages to maximize the effectiveness of Paid Advertising Campaigns.
Blogs are instrumental in expanding your website content. Search Engines like blogs, Google tend to index blogs faster than regular web pages and therefore, I teach my clients how to properly use own blogs as well as ethical and effective participation in other online related blogs.
Sites such as Facebook, Twitter and others offer quickly growing in popularity because they allow online social gathering of people with related interests. This in turn, can be and I should be utilized in website promotion. I teach clients how to utilize social networking helping generate quality traffic.
RSS sometime referred to as Really Simple Syndication or Rich Site Summary. This enables you to share your website updates as related news, blog entrees and media (videos, podcasting, product presentation, etc.). This is a great tool to syndicate your content and gain online popularity.
Internet offers very useful tools to check the performance of your online marketing efforts. Web Analytics can provide you with a valuable data reflecting your website traffic, sources of traffic, your website visitors’ behavior and more. This data, if carefully analyzed is a very precious commodity in helping to optimize the website for best financial performance. Web Analytics is a continuing process and you as a client can receive my services on a retainer basis or I can teach you how to get the best results from Web Analytics and run your campaigns yourself.
Utilizing the data from Web Analytics produces a domino effect in website updates and modifications. Web is a very dynamic environment and people who make a living from online businesses know it well. Website updates, existing website redesign, and improvement suggestion are a part of my services. Some of my clients prefer to keep me on retainer basis to maintain and update their websites as well as paid advertisement campaigns.
As you can see, there are many options to promote your business online.
Boris Benz
SEM, PPC and Contextual Marketing
Web Analytics for Small Business
San Diego Internet Marketing Solutions
San Diego Small Business Website Design
Commercial Web Design Principles
Website Design and Online Media
EBay named most trusted name in America.
Despite the growth of social media, Internet users spend more times on content sites according to OPA, Online Publishers Association
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