Link building is a critical process in SEO and Internet marketing development. There are two major types of links: Internal links – these are links connecting your website pages allowing website visitors to quickly navigate through your website or anchor links which allow you to link to a specific elment on the web page. External links also known as “back links” or “referring links” are the links from other websites pointing to your website pages.
Let’s quickly cover internal website links. Using anchor links, pointing to relevant topics in a specific place of any of your web pages is looked upon favorable by Google because Google’s policy is “to create the ultimate browsing experience” which means the ease of access to all information. As you can see, in this website I use anchor links liberally ensuring that my visitors can get to the topic or a definition of the certain term right away.
When building a website, it is very important to create proper informational structure to keep everything organized because computers “like” and “understand” organized information better, which in turn helps your pages to get indexed timely as well as developing a keyword theme. This has to be reflected by your internal linking strategy.
And now let’s quickly cover outside links that point to your website. Search engines determine the value of your content not only by keyword relevancy but also by the number and quality of links pointing to your website. The more and the higher quality of these incoming links you have, the higher rating will be assigned by the search engines for your content. This is a critical step to your increasing your website’s visibility.
Understanding Link quality – Link quality depends on the ranking of the website that points to your website. If let’s say you are a real estate agent and you have a link from San Diego Realtor’s Association website pointing to your website, this is a high quality link and it will give you are boost in website ranking and visibility. If, on the other hand you have a link pointing to your site from your daughter’s My Space page, where nothing is said about the real estate except for the link itself, you will not get much of so called “link juice” for that particular link. It is much more valuable to have less high quality links than a whole bunch of links low quality, irrelevant links.
There are several ways of building incoming links to your website and based on the specifics of the project, I research the most valuable incoming link sources as well as develop new ones to increase website visibility.
One must be careful regarding sources of incoming links; your site rankings may not go up for following reasons:
It takes knowledge and effort to help to promote your site in the eyes of the search engines through link building. Interesting information gets links. Therefore when you create your website content, make sure it is worth reading or watching or listening to.
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Best content gets most incoming links
Number of high value incoming links positively impacts Search Engine rankings
Beware! Purchasing links may not produce desired results
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