Search Engine Marketing is a continuously evolving discipline which branches out into SEO (Search Engine Optimization) and Paid Marketing Strategies which in turn include PPC (Pay Per Click), Contextual Marketing and Paid Placement Marketing.
To understand Search Engine Optimization one must get at peace with the idea that no one knows exactly how search engine computers work. Major search engines such as Google, Yahoo and Bing keep their ranking formulas in secrecy and constantly develop new technologies aimed at increased degree of precision while deciphering and ranking online text, and lately audio and video materials. It is also known that search engines pay attention to traffic and longevity as well as popularity of web pages based on incoming links, traffic and buzz generated by new publications. All of these factors are being taken in consideration while search engine optimization process takes place.
One of the latest and biggest updates in Search Engine Optimization industry was triggered by the explosion of online social media. It created a tremendous traffic flow due to social media sites popularity. In turn, this traffic has affected ranking and positioning of many websites offering online marketers new avenues in online promotion.
In my work, I pay attention to the traditional, proven SEO methods and also I employ social media marketing strategies to boost SEO results. These traditional search engine optimization methods include following:
In the second step of SEO process I concentrate on more modern SEO techniques while performing following:
Depending on the business type, goals and working agreement, the work process may change, but most of these search engine optimization techniques take place at one point or another. Read more on SEO for small business here.
Since early stages of Internet evolution paid internet marketing strategies have become one of the major forces behind Internet’s marketing model. Initially paid marketing was represented by banners and prices for banner placement were determined by the number of so called impressions – the views by online browsers or clicks. Banners are still a viable option in promoting your website but since Google unveiled AdWords and AdSense the paid internet marketing landscape has change.
While SEO usually takes time to produce measurable results, paid Internet marketing options are available to online marketers at an instant. You don’t even need to have full-blown website to start selling online, you simply can sign up for AdWords account, create an ad campaign and few minutes later your ad is available to a large number of Internet users.
I consult business owners and online entrepreneurs on paid internet marketing strategies and design landing pages as well as monitor and optimize paid advertisement campaigns. There are great opportunities for online paid marketing advertisers but the key to success is well-crafted campaign design, competition analysis, campaign testing and campaign management. Adwords and Adsense are based on what is known Contextual Marketing.
Internet is the best information collection tool about each and every individual. Sometimes we give that information voluntarily by filling out an online form or participating in online discussion but often it is done behind the scene. All these bits of information provide marketers with very valuable insights regarding individual’s circle of interests and even could be used to develop psychological profile of that person.
Contextual marketing allows online advertisers to deliver their ads with sniper’s like precision to a specific market group. This concept is the idea behinds paid marketing technologies such as AdSense. Contextual marketing is also applied in social media marketing and lead generation industry. As methodologies and technologies continue to improve, contextual marketing becomes more prominent while offering advertisers higher ROI.
SEM, PPC and Contextual Marketing
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San Diego Internet Marketing Solutions
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Website Design and Online Media
Search Engine Marketing content development should consider Search Engines requirements first.
PPC click growth is three times slower than the number of search queries.
Long tail searches reduce profits of most PPC advertisers
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