Website design and web development are continuously evolving. Professional web designers understand the importance of continuous learning contributing to their skills. This section could be valuable not only to designers but to business owners alike. If you building and designing your pages yourself sign up for my newsletter where I share with you proven tips and latest developments in Internet marketing and website design.
Before submitting your website to search engines check whether your code is W3C compliant. W3C is stands for World Wide Web Consortium and is responsible for development of Internet coding standards. W3C standard compliance will ensure that your pages will be displayed properly in all different browsers as well as properly indexed by the search engines. To verify your page code do following:
Although CSS Cascading Style Sheets technology have been available for years, still some less experienced web publishers are cramming styles into the head of the page or in the body of the page. This results in following issues:
External cascading style sheet is a document which provides web browsers with instructions how to display and format your content. You can create a cascading style sheet with your favorite HTML editor software and store it in your site directory and link all the related pages by entering a link in the HEAD portion of the web page. Here is how this code looks like:
<link href="mystylesheet.css" rel="stylesheet" type="text/css" />
Make your web page light and fast loading by placing your java script into external folder in a .js document instead of keeping it in the head portion of your web page.
Done, you have reduced your page weight and you helped web spiders to easily zoom through your page. By the way changes in code website are much easier to accomplish through use of web templates.
Web designers have been using tables for years to create appealing layouts but initially tables were designed to display tabular data, you know numbers and such. Old fashioned designers will defend table layout vigorously but here are the limitations.
It takes a slight learning curve to understand division based layout. Once you get used to it, you will not want to go back to tables.
Duplicate content results in penalties from major search engine, especially Google. If Google spider will crawl different pages in your directory with same or similar content you most likely will receive lower rankings. If Google will decide that you copied content from other website, you are even more likely to be penalized. Let’s look at most common reasons how issues of duplicate content may happen:
Be creative when writing content. Yes, you can get inspiration by reading other people articles but make sure everything you publish on the web is created and owned by you. Don’t forget to copyright all of your content.
More to come…
Boris Benz
SEM, PPC and Contextual Marketing
Web Analytics for Small Business
San Diego Internet Marketing Solutions
San Diego Small Business Website Design
Commercial Web Design Principles
Website Design and Online Media
Use of CSS makes your pages lighter on code and helps indexing of your site.
Websites based on cheap generic templates get lesser click-through rates.
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