The more market research information is available to you the more defined design concepts will become. Generally speaking, market research provides designers with information on what is considered to be appealing by different target market groups. This knowledge is very useful in creating an effective design theme.
Most of web publishing is done by amateur publishers and therefore the standards of web design for the most part are much lower than of the press or movie and TV industries. Of course, web publishing expense is much lower than that of older traditional media. That’s why most small web publishers do not go through trouble of acquiring valuable market research data and simply rely on copying their design themes from bigger players or using clip art and cookie cutter templates. ”If it looks decent, it’s good enough.” What is considered to be “decent” by such publishers is actually boring. Boring does not help sales.
This get’s to the point of ridiculous if you consider that modern web technologies offer an array of technologies allowing to creating impactful web page.
Typography, video, animation, audio, and use of color, all these tools are available to today’s website designers and yet, it seems that most of the small business websites are competing in mediocrity.
I believe in squeezing as much as possible from every visual element of the web page allowing successful marketing actions to manifest themselves as powerful magnets for potential prospects.
Boris Benz
SEM, PPC and Contextual Marketing
Web Analytics for Small Business
San Diego Internet Marketing Solutions
San Diego Small Business Website Design
Commercial Web Design Principles
Website Design and Online Media
Web designers should clearly understand business goals prior to conceptualizing artwork.
Market research driven design always wins.
Small business can substantially elevate its image through professionally designed website.
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